Products as services - rent them instead of buying
The company, which previously sold machines for green maintenance and snow removal, developed its business by offering its products also as services. The products are of high quality, which means they can be used a lot and last a long time. The company decided to "service" its products by simply renting them instead of selling them. Customers pay a monthly rental fee and have access to lawn mowers in the summer season and snow blowers in the winter season. Machines that are not used during the season are stored by the company, which maintains them and ensures that they are always in good condition for the next season. The company's main customers are municipalities and contractors working for municipalities. By having the machines looked after by professionals, their lifespan is extended.